
Making an impact


Together with fisheries, we work on further improvements
Sea Tales collaborates with carefully selected fisheries; no overfishing and only fishing methods with the absolute minimum bycatch. This way, we ensure that all our fish are sustainably caught, with love for the ocean. But our work goes further. Because even the fisheries we choose can improve even more. This includes improving working conditions for fishermen, their wage models, or the welfare of the fish. It could also be that a fishery is interesting for Fish Tales to work with, but does not yet 100% meet our purchasing criteria. A few adjustments can be enough. Our impact team works with these fisheries on improvement trajectories. Previously, we carried out these projects within the Fish Tales Foundation. Since 2026, we have integrated the improvement trajectories into our own impact team at Fish Tales. The annual donation we used to give to the Fish Tales Foundation for executing the projects is now reserved for the impact team to carry out activities.

Through projects, we work to further improve fisheries. These projects cover various topics, but always in collaboration with the fisheries. This is what we have achieved!

While you enjoy the tastiest fish, we work to increase our impact. We do this by selecting the best fisheries, encouraging the industry and policymakers to change course, and by initiating improvement projects with fisheries. In this way, we contribute to ensuring that the oceans remain a healthy source of food and income for all people whose lives depend on fishing: the fishermen, fishing communities, and their families.



