Our 2025 mission report is out!

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In 2025, we were everywhere - from fisheries in Indonesia to herring boats in Norway. We had our feet in the water, and at times, right in the middle of Amsterdam with our very own pop-up store.

One of the biggest milestones of the year: launching our second Fair Trade tuna fishery! This means even more fishers are working under fair conditions and investing back into their communities.

At the same time, we brought that story closer to home. With new products, campaigns, and partnerships, we reached more people choosing seafood that’s right - from ocean to plate.

And yes, we kept growing. Across Europe and the US, with new retail listings and a positive result to close the year.

But what really drives us? Building a future where the ocean can keep giving — and we only take what it can spare.

There’s a lot more behind this past year.

Curious to dive deeper into the stories, numbers, and people behind it all? Read our full Mission Report here!